Promotional products branding have been a common way for many years planning marketing campaigns to build brand recognition of a business
When you are planning to invest your marketing budget in some good Promotional Products Branding in Dubai and marketing custom made branded promotional products. You want to make sure that you get the maximum possible return on investment. You will research on the products that will serve more than one objective and provide ongoing exposure to the brand.
Nowadays internet advertising offers such good detail in monitoring advertisement outcomes, it is also an essential thing to recognize the advertising products and branded gifts which have a beneficial impact on your brand name and sales.
The Branding Promotional Conference which is performed every year in UAE. According to the famous Promotional Product Branding in Dubai businesses advise that there is a direct correlation between Promotional Product Advertising and an increase in brand recognition and sales growth.
This type of advertisement, in relation to brand awareness and better sales, produces a better return on investment.
Here are some of the research results from the Promotional Product Branding in Dubai survey conducted in 2012. The study included nearly 15000 people in the past year who had received a free promotional product within the year.
•In the previous 12 months, 66 percent of respondents stated that they could recall the brand on the promotional product they got.
•79% is probable to do business again with the company.
•The ROI on promotional products yielded a better investment return than doing promotion on radio and outdoor advertising. And is equivalent to TV and print advertisement.
•The majority of respondents about (87%) held a promotional item for more than one year.
•Around 56 percent said that after getting a branded promotional product for branding their impression of the business enhanced.
Popular promotional products:
The most popular products for Promotional Branding in terms of being famous, liked by those who were surveyed said USB drives, Pens, an electrical item, or a mug are good promotional products.
Mugs have been reported to be kept longer than any other promotional item when it comes to how long a promotional product is kept.
When it comes to longevity, a good part of them, about 87 percent said they have kept a promotional item for more than a year and 30 percent said they kept up to 4 years the advertising promotional goods.
We know, the longer the promotional product is used, the more impressions it will make on the users and anyone else that has seen that user using the said promotional product.
It puts a significant affect on the recipients by these Promotional product branding. They can remember the particular type of product received and also remember the company’s brand name or the name of the business after using it for a long time.
It was surprising to see that over 94% of those who took part in the survey said that they haven’t forgotten the advertiser or the product which was promoted.
Promotional Product Branding Will Change The Consumer Behaviors:
One of the most amazing statistics about Promotional Product Branding in Dubai is how they can change buyer habits. Many consumers are willing to switch their choice of brand to get a free promotional gift from that company.
This shows that advertising along with a free promotional product can prove as branded item. Consumers are much more likely to show off the free branded items than they did several years ago.
When questioned about re-gifting promotional products, some were happy to say that they would give someone else as a gift for a promotional product that they got. One of the primary reasons customers are keeping promotional gift is that they find it helpful sometimes.
For an effective Promotional Product Branding in Dubai, the best combination will be that the product for being useful to both the recipients and should be relative to your brand for better business in the future.
How are promotional products used in advertising your company?
The sole purpose of promotional products is to increase brand recognition in consumers and the public.
However, marketing and advertising giants also report that they often rely on branded merchandise in product giveaways, and combine it with a call to action.
Whatever will be your strategy to increase Promotional Product Branding in Dubai in your advertising campaign they will certainly think of helping to build brand awareness and increase the sales of your business.